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April, 2018


Very excited to roll out a new feature today: the movie trailer dashboard! Trailers are fun to watch and a big signal for movie performance. However, if you’ve ever tried to analyze the data behind those views, it’s a challenge, to say the least. So our idea is really simple, “remove all the complexity and put everything you want to know about trailers on one screen”.

Read on below for more details about what we’ve built, or you can just jump in and check it out for yourself here. If we’ve done a good job everything should make sense =)

3 Coolest Things About This Dashboard: Tracking Trailers

1. What’s Hot Right Now – the weekly trailer chart tells you exactly what’s happening right now and everything is summarized to a movie level. You can instantly tell which movies people are excited about and how they compare to each other.

2. Most Popular Trailers Ever – this widget shows the top viewed individual trailers, and you can adjust the slider filter at the top to focus on different time periods. So you can see things like: Star Wars does not, in fact, have the highest viewed trailer of all times, the upcoming Avengers: Infinity War has already done that (incredible volume and pace of views for that trailer). But Star Wars does have 3 of the top 6 trailers! The trailer views are automatically calculated to reflect just the time period that you’ve selected, so you can see the best trailer performance at any point.

2a. Playable Trailers – bonus cool feature, you can play any trailer right in the dashboard. Just hit the play button next to any trailer or movie and it’ll start playing instantly.

3. 10,000 Foot View – a perspective on overall weekly trailer views is really interesting because of how closely it correlates with big revenue weeks and captures seasonality effects. We’ve also categorized the views by movies now playing or future releases, which highlights weeks where the audience is searching for movies to attend vs those when there is more enthusiasm for titles yet to be released.

This dashboard is hot off the presses, so we’re really looking forward to your feedback as we start refining it. Let us know in particular if there’s something you’d like to see that we don’t currently have.

That’s all! Enough text, check out the trailer dashboard here and tell us what you think.


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