This week in movie trailer activity we see Deadpool 2 dominating ahead of its release, deploying one of the most effective promotional campaigns ever. It is contrasted by Show Dogs and Book Club which are also releasing this week but limping in with very low activity and a lacking trailer presence. We also see positive jumps in activity from the Mamma Mia sequel and The Spy Who Dumped Me as they hit the middle stage of their promotional cycle in anticipation of late summer release dates.
This is a fascinating week in trailer activity, as Infinity War pre-release viewing comes to a close and this should be the last week it’s at the top of the chart in general. Three new releases, Bad Samaritan, Overboard, and Tully are sending conflicting signals. And two strong new trailers drop for Kin and Crazy Rich Asians.