This week Justice League is the 800-pound gorilla landing at the box office with first-week expectations north of $100M. Meanwhile, based on a New York Times Best Seller, Wonder stars Owen Wilson and Julia Roberts and promises a heartwarming drama. The final new release is The Star, a Sony animated feature with a lot of big names behind the voices but middling prospects.
The movie holiday season is here, and it’s promising to be an interesting finish to 2017. Competing for attention are some serious big-budget sequels, family films and offbeat comedies. In order to understand the audience interest levels for each new remaining release, we have looked at trailer activity data and compared each movie side by side. Read on for the full analysis, and see if your interest lines up with our data!
The second week in November features two medium-sized new entrants who will be playing for second place at the theaters. The first new release is Murder on the Orient Express, an adaptation of Agatha Christies classic 1934 novel, starring Kenneth Branagh as detective Hercule Poirot (a potential franchise lead character). The second release is Daddy’s Home 2, a sequel to the 2015 Will Farrell and Mark Wahlberg team-up that was a big hit for Paramount and is the highest grossing live-action movie of Farrell’s career.
The first week of November kicks off the holiday release cycle with Thor: Ragnarok, the latest entry in the Marvel worlds-destroying-revenue-machine Cinematic Universe. The only other major new release that will be competing with Thor for eyeballs is A Bad Mom’s Christmas, the sequel to last years summer rated-R comedy hit.
As viewers, movie trailers tell us all about a movie so that we can decide if we’re interested in seeing it or not. For the studios, trailers are a key promotional tool exactly for this reason. For the data scientist trailers are a leading indicator of box office success… or so the theory goes. This is a hypothesis we’ll explore today.