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FLIQ BLOG

On movies, data science, business and how it all ties together
Weekly Trailer Report: 5/17

Weekly Trailer Report: 5/17

This week in movie trailer activity we see Deadpool 2 dominating ahead of its release, deploying one of the most effective promotional campaigns ever. It is contrasted by Show Dogs and Book Club which are also releasing this week but limping in with very low activity and a lacking trailer presence. We also see positive jumps in activity from the Mamma Mia sequel and The Spy Who Dumped Me as they hit the middle stage of their promotional cycle in anticipation of late summer release dates.

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Weekly Trailer Report: 5/2

This is a fascinating week in trailer activity, as Infinity War pre-release viewing comes to a close and this should be the last week it’s at the top of the chart in general. Three new releases, Bad Samaritan, Overboard, and Tully are sending conflicting signals. And two strong new trailers drop for Kin and Crazy Rich Asians.

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Weekly Trailer Report: 4/25

25 April, 2018 FLIQTrailersDashboards Avengers: Infinity War is here, release week is finally upon us and it's worth reflecting on a promotional trailer campaign that is almost without precedent. Meanwhile, the Venom trailer landed on Monday with a bang. Following on...

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Weekly Trailer Report: 4/18

18 April, 2018 FLIQTrailersDashboards Avengers: Infinity War continues to rack up millions of trailer views, the promotional machinery at work here is incredible. New trailers boost The Incredibles 2 and Ocean's 8 to the top of the charts, with The Incredibles 2...

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Weekly Trailer Report: 4/11

Checking in on movie trailer activity this week we see ongoing dominance from Avengers: Infinity War. Rampage and Truth or Dare are building solid view numbers ahead of their release this week, and A Quiet Place is driving strong views on the heels of a very successful opening, which should translate into strong week two numbers. Finally, there are new trailers kicking off the promotional campaigns by The Meg, Johnny English, and The First Purge.

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Making Sense of Movie Trailers: Interactive Dashboard

Trailers are fun to watch and a big signal for movie performance. However, if you’ve ever tried to analyze the data behind those views, it’s a challenge, to say the least. So our idea is really simple, “remove all the complexity and put everything you want to know about trailers on one screen”.

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Open Beta is Live!

We’ve just deployed the inaugural release of FLIQ and are super excited, little nervous and can’t wait to see what everyone thinks.

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Disney Acquires Fox: #2 eats #4

Speaking to investors early this morning, Disney CEO Bob Iger announced the pending acquisition of FOX for $66B. The monster merger is set to dramatically reshape the entertainment industry, reflecting a rapidly evolving environment.

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FLIQ Weekly Forecast: Star Wars (12/15)

We are in the home stretch of 2017 and this weekend we see the release of the latest chapter in the Star Wars saga, which could be the biggest release of the entire year and add to the record-breaking track record of the franchise. The only other new release this week is Ferdinand an animated family title from Fox, which appears to be a problematic and confused release, but does feature an objectively adora-bull titular character.

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FLIQ Weekly Forecast: Just Getting Started (12/8)

Preceding the upcoming end-of-year blockbuster blitz we have the final “lull” weekend of 2017, which features two new small-budget entrants being released to a national audience. Just Getting Stated is a classic buddy-cop, odd couple, “I’m getting too old for this shit” formulation with Morgan Freeman and Tommy Lee Jones in the featured roles. The Disaster Artist is a James Franco project with a ton of buzz in limited release; it is a movie based on a book written about a movie which is objectively terrible – very meta.

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